{"id":27030,"date":"2017-12-24T12:00:19","date_gmt":"2017-12-24T09:00:19","guid":{"rendered":"https:\/\/www.enlineschool.com\/?p=27030"},"modified":"2024-10-21T18:19:35","modified_gmt":"2024-10-21T15:19:35","slug":"biznes-idiomy","status":"publish","type":"post","link":"https:\/\/www.enlineschool.com\/de\/blog\/biznes-idiomy\/","title":{"rendered":"\u0410\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0435 \u0438\u0434\u0438\u043e\u043c\u044b \u0432 \u0441\u0444\u0435\u0440\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e"},"content":{"rendered":"<p><a href=\"https:\/\/www.enlineschool.com\/de\/kursy\/biznes-anglijskij\/\">\u0411\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439<\/a> \u0438\u043c\u0435\u0435\u0442 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0439. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0435 \u0438\u0434\u0438\u043e\u043c\u044b \u0432 \u0441\u0444\u0435\u0440\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e.<\/p>\n<p>\u0418\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u0447\u0442\u043e \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0439 \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0438\u0434\u0435\u0435\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438, \u043d\u0435\u043a\u043e\u0439 \u0436\u0435\u0441\u0442\u043a\u043e\u0441\u0442\u0438 \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e\u043c \u2013 \u0447\u0442\u043e, \u043d\u0430\u0432\u0435\u0440\u043d\u043e\u0435, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u0438 \u0421\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u044b\u0445 \u0428\u0442\u0430\u0442\u043e\u0432 \u0410\u043c\u0435\u0440\u0438\u043a\u0438 \u0438 \u0432\u043e\u043f\u043b\u043e\u0449\u0435\u043d\u0438\u0435\u043c \u00ab\u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0439 \u043c\u0435\u0447\u0442\u044b\u00bb. \u041f\u0440\u043e\u0438\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0438\u0433\u0440\u0430\u043c\u0438, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435, \u0430\u0437\u0430\u0440\u0442\u043d\u044b\u043c\u0438, \u043f\u043e \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u0447\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441 \u2013 \u044d\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0438\u0433\u0440\u0430, \u0430 \u0435\u0433\u043e \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u2013 \u00abmarket players\u00bb.<\/p>\n<p>\u2022 <strong>\u00ab24\/7\u00bb<\/strong>: \u0415\u0441\u043b\u0438, \u043a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0435\u0441\u043b\u0438 \u00abthe convenience store on the corner is open <strong>24\/7<\/strong>\u00bb &#8212; \u0437\u043d\u0430\u0447\u0438\u0442 \u043e\u043d \u043e\u0442\u043a\u0440\u044b\u0442 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0439 \u043d\u0435\u0434\u0435\u043b\u0438, 24 \u0447 \u0432 \u0441\u0443\u0442\u043a\u0438.<\/p>\n<p>\u2022 <strong>\u00ab\u0410 tough break\u00bb<\/strong>: \u043d\u0435\u0447\u0442\u043e \u043d\u0435\u043f\u0440\u0438\u044f\u0442\u043d\u043e\u0435, \u0447\u0442\u043e \u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b:&#187; It was <strong>a tough break<\/strong> for us when Caroline quit. She was one of our top performers\u00bb.<\/p>\n<p>\u2022 <strong>\u00ab\u0410head of the pack\u00bb <\/strong>&#8212; \u00ab\u043b\u0438\u0434\u0435\u0440\u00bb, \u00ab\u043e\u043f\u0435\u0440\u0435\u0434\u0438\u0432\u0448\u0438\u0439 \u0432\u0441\u0435\u0445\u00bb. \u0412\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u0442\u043e\u043c\u0443, \u043a\u0442\u043e \u043e\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438. \u00abIf we want to stay <strong>ahead of the pack<\/strong>, we&#8217;re going to have to work hard and continue to innovate\u00bb.<\/p>\n<p>\u2022 <strong>&#171;At stake&#187; = \u00abat risk\u00bb<\/strong>. \u00abI&#8217;m a little nervous about giving this presentation\u00bb, &#8212; \u043c\u043e\u0436\u0435\u0442 \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440. &#8212; There&#8217;s a lot <strong>at stake<\/strong>\u00bb.<\/p>\n<p>\u2022 <strong>\u00abBack to the drawing board\u00bb <\/strong>&#8212; \u043d\u0430\u0447\u0430\u0442\u044c \u0432\u0441\u0435 \u0441\u043d\u0430\u0447\u0430\u043b\u0430, \u0432\u0435\u0440\u043d\u0443\u0442\u0441\u044f \u043a \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u0435, \u043a \u0441\u0430\u043c\u043e\u043c\u0443 \u043d\u0430\u0447\u0430\u043b\u0443: \u00abOur programmers identified what they thought the problem was with the software. After working for several hours, it turns out that the problem is something different. We&#8217;re back to square one, unfortunately\u00bb.<\/p>\n<p>\u2022 <strong>\u00abA backroom deal\u00bb <\/strong> &#8212; \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043f\u0440\u0438\u043d\u044f\u0442\u043e\u0435 \u0431\u0435\u0437 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u043d\u0435\u043c. \u00ab I think they got the government contract because of <strong>a backroom deal<\/strong>\u00bb.<\/p>\n<p>\u2022 <strong>&#171;\u0410 ballpark number&#187; <\/strong>\u2013 \u0432\u0435\u0441\u044c\u043c\u0430 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0447\u0438\u0441\u043b\u043e. \u00abI&#8217;m not sure what a Super Bowl commercial costs, but to give you <strong>a ballpark figure <\/strong> I&#8217;d say about three million dollars\u00bb.<\/p>\n<p>\u2022 \u00ab\u0410 big picture\u00bb &#8212; \u043e\u0431\u0449\u0435\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043e\u0431\u0449\u0435\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f. &#171;Even though we all have very specific tasks to do, our manager makes sure we don&#8217;t lose sight of the big picture\u00bb.<\/p>\n<p>\u2022 <strong>\u00abTo do things by the book\u00bb <\/strong>&#8212; \u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043e \u0437\u0430\u043a\u043e\u043d\u0443, \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 100%. \u00abWe are regularly audited by several regulatory agencies. It&#8217;s important that we <strong>do everything by the book<\/strong>\u00bb.<\/p>\n<p>\u2022 <strong>\u00abTo corner a market\u00bb <\/strong>&#8212; \u0437\u0430\u043d\u044f\u0442\u044c \u0440\u044b\u043d\u043e\u043a \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e, \u0441\u0442\u0430\u0442\u044c \u00ab\u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0438\u0433\u0440\u043e\u043a\u043e\u043c\u00bb, \u043f\u0440\u043e\u0434\u0430\u0442\u044c \u0441\u0442\u043e\u043b\u044c\u043a\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0440\u0443\u0433\u0438\u043c \u00ab \u0438 \u043d\u0435 \u0441\u043d\u0438\u043b\u043e\u0441\u044c\u00bb. \u00ab Apple has <strong>cornered the market <\/strong>on mp3 players. They have a large percentage of market share\u00bb.<\/p>\n<p>\u2022 <strong>\u00ab\u0421all it a day\u00bb<\/strong> &#8212; \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u0442\u044c \u0442\u0440\u0443\u0434\u043e\u0432\u043e\u0439 \u0434\u0435\u043d\u044c: \u00abWell, John, it&#8217;s 7:00 and I&#8217;m getting hungry. How about we <strong>call it a day<\/strong>?\u00bb<\/p>\n<p>\u2022 <strong>\u00abA diamond in the rough\u00bb <\/strong> &#8212; \u0431\u0440\u0438\u043b\u043b\u0438\u0430\u043d\u0442 \u0431\u0435\u0437 \u043e\u0433\u0440\u0430\u043d\u043a\u0438, \u0447\u0442\u043e-\u0442\u043e, \u0447\u0442\u043e \u0438\u043c\u0435\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b, \u043d\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0438 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u00abHe was <strong>a diamond in the rough<\/strong>. He was intelligent and had great ideas, but his management and English skills weren&#8217;t very good\u00bb.<\/p>\n<p>\u2022 <strong>\u00abGive someone a pat on the back\u00bb <\/strong>&#8212; \u043f\u043e\u0445\u0432\u0430\u043b\u0438\u0442\u044c, \u043e\u0434\u043e\u0431\u0440\u0438\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443, \u043a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430: \u00abThe boss <strong>gave <\/strong>Brian <strong>a pat on the back<\/strong> for coming up with such a good idea\u00bb.<\/p>\n<p>\u2022 <strong>\u00abTo go broke\u00bb <\/strong>&#8212; \u043e\u0431\u0430\u043d\u043a\u0440\u043e\u0442\u0438\u0442\u044c\u0441\u044f, \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u0432\u0441\u0435, \u0447\u0442\u043e \u0431\u044b\u043b\u043e. \u00abThere was too much competition and their expenses were too high. They eventually <strong>went broke<\/strong>\u00bb.<\/p>\n<p>\u0421\u043f\u0438\u0441\u043e\u043a \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0442\u044c \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u043e. \u0414\u043b\u044f \u0441\u0432\u044f\u0437\u0438 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u043d\u0430\u043d\u0438\u0439 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u0441\u0435\u0440\u0438\u0430\u043b\u0430\u043c\u0438:<br \/>\n\u2022 \u00abThe office\u00bb;<br \/>\n\u2022 \u00abUndercover boss\u00bb.<\/p>\n<p>\u0423\u0434\u0430\u0447\u0438 \u0432 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u0437\u043d\u0430\u043d\u0438\u0439 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438 \u0438 \u0443\u0441\u043f\u0435\u0445\u043e\u0432 \u0432 \u0412\u0430\u0448\u0435\u0439 \u043a\u0430\u0440\u044c\u0435\u0440\u0435;-)! \u0410 \u0432 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0438 \u044f\u0437\u044b\u043a\u0430 \u0412\u0430\u043c \u0432\u0441\u0435\u0433\u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 <a href=\"https:\/\/www.enlineschool.com\/de\/prepodovateli\/\">\u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u00abEnline\u00bb<\/a>.<\/p>\n<p><em>\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0438\u0434\u0435\u043e \u0438 \u0443\u0437\u043d\u0430\u0435\u0442\u0435 \u043d\u043e\u0432\u0443\u044e \u0438\u0434\u0438\u043e\u043c\u0443 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441!<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Back to the Drawing Board - Learn an Idiom a Day\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gi1IYBb3ZbI?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u0414\u043e \u00ab\u043d\u043e\u0432\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432\u00bb!<\/p>\n<p><em>\u0421\u0442\u0430\u0442\u044c\u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0430 \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b\u0435\u043c <a href=\"https:\/\/www.enlineschool.com\/de\/o-enline\/\">\u043e\u043d\u043b\u0430\u0439\u043d \u0448\u043a\u043e\u043b\u044b \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430 Enline<\/a> \u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u043e\u0439 \u0421\u0435\u043c\u044f\u043d\u0438\u043d\u043e\u0439.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0411\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439 \u0438\u043c\u0435\u0435\u0442 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0439. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043d\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0435 \u0438\u0434\u0438\u043e\u043c\u044b \u0432 \u0441\u0444\u0435\u0440\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e. 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\u0410\u043c\u0435\u0440\u0438\u043a\u0438 \u0438 \u0432\u043e\u043f\u043b\u043e\u0449\u0435\u043d\u0438\u0435\u043c \u00ab\u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0439 \u043c\u0435\u0447\u0442\u044b\u00bb. \u041f\u0440\u043e\u0438\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0438\u0433\u0440\u0430\u043c\u0438, \u0432 \u0442\u043e\u043c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":259302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[11,46,14],"class_list":["post-27030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-biznes-anglijskij","tag-idiomy","tag-slovarnyj-zapas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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